Google advertisers’ verification
Starting coming summer, users will
be able to start seeing information about the advertiser behind the ads they
see:
Google will oblige all
advertisers without distinction to prove their identity before purchasing
advertisements. Users will have direct access to information about an ad.
For political advertising like in
the United States, Google requires that advertisers be validated with prior
verification of their identity. The latter can be consulted directly by users
of the search engine, YouTube and other partner sites.
The same procedure is extended to
all advertisers on Google platforms who will have to prove their identity
before they can buy advertisements.
"Advertisers will be required to submit personal identification, company incorporation documents or other information proving their identity and the country in which they operate," writes Google.
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| Google:Advertisers will all have to prove their identity |
According to Google and in
addition to greater transparency, the goal is also to help preserve the health
of the digital advertising ecosystem, “by detecting bad actors and limiting
their attempts to present themselves in a false light. “
The verification process will
start in stages first in the United States and then be rolled out worldwide.
Google warns that it will take ... "a few years.” This goes to show the
extent of the network of the advertising giant that is Google.
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