Why French ISP, Free is Eyeing Big Google Revenue Pie of its Ads?

French low cost fame ISP, The Orange (Free's), seeks a Google toast (this time not only with peanut butter but) with champagne!

When China blocks Google, or its products from its soil, it could be understandable; 

If Pakistan blocks YouTube of its physical territory reportedly as of religious sentiments, it is again understandable;

Egypt, Syria or such blocks whole of the World Wide Web / internet as of huge human demonstrations, we understand,

Well, we are neither advocating for good nor bad of above examples, who am I? Nations like UAE, Dubai or MENA countries blocks free or low cost VoIP communication forever, as the fear of revenue losses to traditional telephony providers, nobody could do anything, still we are proud that Internet sans physical geographical borders?!

Huh! who says, still the Governments of the countries blocks, molds or threatens this world wide free media according to their needs or deeds, someone wishes money, others wants the curtain on their homeland news, or when there is nothing this is the name of the religion which is the ultimate weapon in this modern, high tech, fanatic world community?! 

Anyways, this time a French ISP (claimed to be the second biggest in France) known as ‘FREE’ has challenged the Google, which would be historic to re-write the internet rules!

FREE wants a big share in Google’s BIG-BIG revenues! Free may be disrupting the ISPs but why to touch Google, they have evolved to this stage by their human or robotic artificial intelligence skills!

How Google Earns or generates Big Money from air (internet)?

Google’s primary earning comes by way of its Advertising model, known as Google Adsense ads or Ads by Google, these ads are served alongside on its search results, and also on the web sites or blogs of people like us, to whom Google shares and pays whopping 68% share of its ads revenue and 51% of search ads revenues!

Google search  results with ads: Google Adsense ads or Ads by Google
Google search  results with ads: Google Adsense ads or Ads by Google
French ISP Free needs revenues to handle Google’s ‘originated’ traffic! But why? Is this Google’s traffic? Do Google owe that? If Not, than why to pay money to anyone?

French ISP FREE had blocked the Ads by Google on January 3rd, 2013 (refreshed the modems’ software to stop the Google Adsense ads), for no visible reasons (opened again now on January 8th, 2013) over its French ISP, they seek a revenue share from Google to serve their ads with the content using FREE’s ISP in France? OMG! Niel Xavier of FREE French ISP is one of the brains behind FREE!

This step caused a massive rumpus in the internet world and search giant Google which has but to heed the Niel Xavier’s Co. demands!

Background (‘perhaps’) for this huge internet hiccup?

It is being said the Google have spent $130m or so on a grand French palace … may be this move of the Google is now tracked by the French ISP- FREE to check the deep rooted pockets of digital giant Google!

"IN 2011 Google spent over €100m ($130m) on grand 19th-century digs in Paris which look a little like the Elysée Palace, the official home of the president. That may have been a mistake. The firm’s deep coffers have now attracted the attention of Xavier Niel, an entrepreneur who delights in making pots of money at the expense of the establishment."

Is the spirit is healthy to make them wealthy?

No and Yes! ‘Blackmailing’ of any type is never being good, in general, but a business model based on concrete facts and deepful thoughts and usability model using brain is always good,

First, who will decide that why Google should pay to French ISP Free, Google’s role is just to drive ‘traffic’ to the WebPages which are most relevant in its SERPS (search engine results pages); a highly hi-tech algorithm from Google to determine the relevancy of any web site!

Second, Ads by Google are not only shown on their search engine pages, but also on the websites and personal blogs of huge internet people, like us, who Google says as Publishers, so why Google is responsible, if any, to pay for the money earned by its publishers to French Free?

Third, If Google makes a good bye to French FREE, than what will they do, I think without Google, internet is a dumb place and if there is no internet, what will FREE ISP serve to its own customers? French men (and also women) will brick-bat FREE?!

Fourth, if Google, agrees to pay recurring stream of money to FREE, than why not other French ISPs, than UKs’ ISP, US ISP, India’s ISP, Germany's ISPs or so …will demand their such ‘share’ to show, what they say as Google’s content, what will Google do?

Fifth, … after worldwide ISPs, the individual Governments of many nations may seek their share or a Google TAX, than what would happen to this net neutrality or free flow of data on the internet? After this, few other unknown entities (e.g browser makers, operating systems, hardware, mobile, PC makers and many unknown as of yet), will make a push for Google money, money lures all and everybody i the world seeks it without doing a work for FREE!

Sixth, the content which generates or originates using Google search engine is NOT at all owned by the Google in strict sense, the point is to be noted, Google is a free search engine, people do not pay here to search any query, than why Google pay the money it earns of his ads (its proprietary and patented smart technology based on very intelligent algos.), and from where they will pay?

... say, if I help and tell the path or correct way to reach a place to a stranger, than do I owe that path? No! Same alike Google only helps in finding the search queries, and do not owe the sites or results embedded in its proprietary algorithm, than why should Google pay money to anyone, just to help an internet user? 

If due to Google or YouTube, your ISP is congested, this is your problem, people love to watch FREE YouTube videos, who could stop them, and why? Google is just a platform, if  it has its intelligent revenue model, than why to greed of it?

... should any newspaper/magazine is good to ask a big Hollywood star or celebrity (as he/she earn big $s), that we have published the story, breaking news or news on you, you should now pay us or share some revenues with us? This is sheer an absurd thing, this is none of their business, the newspaper or magazine earns of their customers and to publish or not to is their business, who force them? 

Like should be with ISPs or data/mobile carriers they should do their own business or providing data to their customers, charge them or give them free, but how to ask revenue share from the content providers or search engines in the name of data congestion etc.?

Sixth, any ISP charges its own customers, to show the content, itself; by the way of subscription or such, this is their revenue model, than why French FREE wants multi-way revenues ahead of those worldwide ISP norms? Ok, this is fine to block the nudity, violence, arms, tobacco related content, we know, but how could FREE block the ads?

Seventh, why only Google is the culprit? There are many other Ads providers online: Yahoo-Bing; Facebook; Chitika … and millions, than why only Google? Oh Google tops the ad revenue chart in online world, so it should be kept on ‘point-blank’? This is just greed of money, not a healthy business practice!

Let's understand clearly

Say, a newspaper X serves the ads, it loads the newspapers to distribute each morning in a network or trucks, trains and fleet of air planes, to reach each morning to its readers!

Here you can deem to be X as Google, transportation means as French ISP FREE and newspaper readers are as the Google search users!

Now, if the truckers, train network or air plain fleet demands that they should be get paid also for the load of ads published in the newspaper that they carry, would this is reasonable for a sane brain? This is a sheer CHEATING & BLACKMAILING, they are already being paid to carry the actual loads or services they are being doing, but why for ads? No this is insane, ads are none of their business!

… Like wise, the French ISP has nothing to do with the ‘load’ of ads, which Google serves, this is not the biz or revenue model of an ISP, they are already charging their ‘own’ customers for providing the data, which is the only work of an ISP, providing or selling data services by the way of subscription etc.!

In the above incident, the only difference is of ‘ownership’, the newspaper publisher, owes the company thus paying the money to fleet of transporters, and charging from the readers for the content;

… but in case of Google search, they still not owe that traffic in strict sense, which originates of using their search engine, they even do not charge money from the Google users, and French or any ISP is just a carrier to provide data, AS IT IS (without a block, unless it is offensive or such) to its customers or national interest etc., than why Google SHOULD pay to FREE?

If French FREE can dare to live without Google search engine, than they 'should' block the entire, in toto,  Google universe but a partial blockage only of its ads is condemn-able thing, this is like that you are stealing content of Google searches, with a wish, without paying them, or better to get rich of them, seeking your revenues in their pie?, how could you show the results of Google, by deleting their ads, this is like a hacking or defacing the search giant results! Unethical one!  

If you will block the Google in toto, your customers will either force to use illegal proxies etc. or they will say you good bye for ever, could you afford this? Think before doing … Google is not a hobby or a habit  it is the need of our daily lives, like brushing, eating or sleeping, don't spoil Google!

Let the giants decide, this is in-between ‘titans’, but we want a free internet, worldwide with no international or national boundaries ever!

Let us not eye or try to 'hijack' anyone's  else revenue model, if that is too big, too fat : ) Do not go for the yellow journalism based revenue models!

Hey the French ISP Free, you know that there is no such thing like a free lunch : (  


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