Three Steps to Improving Your Mobile Website’s Usability

Although mobile web is here to stay, slow loading times may cause your visitors to navigate away from your website. In this day and age, it’s normal for people to have incredibly hectic schedules. This is why gadgets like smart phones have become indispensable. With most phones becoming readily capable of surfing the web, individuals can start booking dental appointments while having lunch at a nice restaurant.

But in order for a certain mobile website to capture the attention of a visitor and accomplish its goal of converting that individual, the usability factor of these websites needs to be considered. Although themes and templates improve the aesthetics of a website, it’s also necessary that visitors are able to access these websites efficiently.

Step 1: Know Your Users

This may be a readily overlooked step but it’s crucial when you are at the initial stages of making a mobile website. Who are your users? What are the features that they want included in your mobile website and those which, for them, aren’t too necessary? Finding the answers to these questions can be done by conducting simple surveys. For instance, if you’re designing a dental website, ask your patients to fill out a survey.

Step 2: Accessibility

This is where the fruits of step 1 will be most useful. When you are designing a mobile website, your visitors should be able to navigate through the pages almost instinctively. When you are accessing a website through a personal computer, you do not really mind having to click through six pages before you landing on that specific page which you wanted in the very first place. But the same experience if transposed in the mobile phone setting can be extremely annoying.

How do you make your mobile website more accessible to visitors? Focus. With the help of the information you gathered in step 1, pick out the features which your visitors will appreciate the most and do away with the rest. So if you’re launching a mobile dental website and your patients access your site mainly to book appointments, then make that the focal point of your website.

Step 3: Keep It Simple

Having a professionally designed website is different from having a cluttered one. You do not need a dozen pictures to send a strong message to your visitors. And in the case of mobile websites, a dozen pictures will only send your visitors away. Some tips for keeping everything simple include keeping the navigation bar as short as possible and eliminating excessive hyperlinks.

This is a Guest writing:
Your author Elliot Pearson is a writig specialist for Dentist Identity who supplies Dental Office Marketing (http://dentistidentity.com/) and Dental Office SEO (http://dentistidentity.com/) Services to top Dentists all across America.
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