Skype For Business- The Visual Element Really Matters

How Skype can be used for Business Purposes

Skype has become one of the world’s most popular systems. It’s easy, it’s simple and you can use it to call anywhere in the world. The great asset for Skype is the visual element, which enhances the call experience and can be used to help build business relationships. This is an element which has been progressively building itself into business mobile phones ( as well, and the reasons for this sudden interest in “visible business calls” are really quite fascinating.

The Psychology of Skype

Skype is actually a much more efficient business tool than most people realize. Interestingly, the psychological factors of doing video calls are core issues in business. Nowhere is this more apparent than in sales and client relationship management, which are primary person to person interactions.

The basis for the “Skype effect” is social psychology. Human beings are hardwired to react to facial expressions and body language. They’re also more likely to be extremely conscious of their own presentation values when speaking to a visible person. In sales and client relationships, these are critical issues.

It’s another fact of social psychology that most people try to convey positive signals to others- when those people are visible. A nasty email or loudmouthed phone calls are based on the theoretical invisibility of those mediums. When visible, it’s a whole new ball game.

The fact is that communications through non-visual media are to some extent very limited. Not being able to read all the signals from the other party also often leads to misleading interpretations of communications. It’s easy enough to misinterpret a tone of voice when you don’t know the other person and can’t see their face.

The Business Angle

Those are not exactly business assets when dealing with clients. Most of the world’s best sales people are experts at interpreting the signals of others. If they have visual media, they can assess the situation very accurately. Without the visual element, they may miss a signal or miss a cue to provide useful information.

For client relationship purposes, Skype has other uses. The “relationship” element is built on interactions. Again, the visual cues, signals and interpretations are critical in establishing a working communication base with other people. In this case, however, the relationship issues can be extremely complex and this is a primary issue for visual communications.

An annoyed client, a complaining customer, or an infuriated contractor can react very negatively to a spoken word. They can respond to an email with a torrent of well-thought-out hostility. The visual component, however, overrides these factors to some extent, because the social psychology is so strong a part of human mentality.

Client relations experts, like sales professionals, base their work very much on a best practice range of interpersonal skills. They can use those skills fully with a visual medium. The annoyed client reacts to getting personal attention on a person to person basis. The complaining customer will listen to a visible person. The infuriated contractor, having established personal contact with a responsible person, stops sending emails and gets down to cases and solutions.

Skype is a lot more than a toy. It’s the future of communications. Check out your options for using Skype and see the difference it makes.

This is a Guest Post.

Author Bio:

Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics including business mobile phones (
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