How to Use LinkedIn for Your Business

If you have a business and are not currently using LinkedIn, then you need to read this article and sign up right away. The service is free and you can gain many very powerful and profitable advantages by using it on a regular basis. LinkedIn is much more than just a directory to search for other services and businesses, as you can find offers, expand your network, find professionals, grow your business and get lots of free publicity.

Here are some of the other very important reasons that LinkedIn is essential for your business:
Trust – you can gain lots of trust from your potential clients and customers, by having a transparent and professional profile. Always fill out your profile with as much information as you can in order to cover as many bases as you can. Remember that people want to know about you as a company, so add as many details as you need to.

Q&A – you can use the question and answer section of the website in order to show your expertise in your market and niche. If you can do this, then you will demonstrate your ability and expertise. This is also a great way to gain authority in your market and get some free publicity.

Join Groups – there are now numerous groups that have been formed on LinkedIn. You have the chance to join these groups, which can be a major source of client acquisition for your business. You simply need to search through the various groups and sign up for the ones that will benefit you most.

Updates – you can link LinkedIn with your other social media accounts and this is a great feature of the service as it really works well for many business owners. This reduces your workload, as you can make a single update and have it shown on all your social media accounts. It also cross-references your business across multiple platforms, which shows you are a serious business owner.

Presentation application – you can use a presentation application on LinkedIn, so that you can make presentations on your profile. This is a great way to contact customers and clients that may be interested in your new services and products.

Meet – you can use the locations feature in order to meet people in the location you are travelling to. This will make better use of your time and can increase business.

This is an exclusive Guest Post for Talkfree7 Tech Blog,

Pat Lindle is an avid LinkedIn user. He is the social media manager for his metal deck ( / steel decking ( company just outside of Atlanta, GA.
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