It is Facebook or Skype? Gmail's VOIP Phone Calls Target Whom, if Any?

Gmail's VOIP Phone Calls
Gmail's VOIP Phone Calls
An interesting piece of writing has been surfaced in the wired.com that Gmail's latest communication, PC (web) to real phones (landline or cell phone / mobile) calling (which is free for now in US / Canada at least till 2010 end) really targets the popular social networking site FaceBook rather than the VOIP brand world leader Skype?

Do really Google’s VOIP voice calling over Gmail email client, is targeting Face book or Skype? If not, than to whom? Is the million dollar question?

Google Voice Blog: Make and receive calls in Gmail

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